FREQUENTLY ASKED QUESTIONS

Graphic Design Questions

Prices depend on many variants, but you can be sure you are getting a great value for your design project. Design jobs are charged by the hour. Typical graphic design projects are £60/hr. or a flat £100 for a small to med setup job. Web work is billed in 15min increments. If you have small changes to a pre-existing file that takes 5 min for a quick update, a minimum charge will be £15. Web site work starts at £30 per hour.

During the initial logo meeting or email, I first begin by discussing the client’s ideas, target market, and uses for this logo. I then ask for samples of existing logos that the client likes or dislikes to get an idea of their taste. Sometimes the client already has a design concept in mind. Other times, they have no idea what they want. Either way, I make sure I have collected enough information before I begin work. The logo design service is very straight forward. If you’d like to see extra concepts after our initial three ideas or if you need a couple logo designs for multiple companies our service can be priced according to your needs.

No, not the actual artwork files unless agreed upon in the proposal. However, ALL approved web images and high resolution images purchased are 100% yours once the project is fully complete and paid for. 

 NO, I create and draw original artwork from inspiration given in our meeting and style review.

A finished project is yours upon receipt of final payment. At your request, we will supply the electronic files. This may include JPGs, PNGs and vector files. We also keep a copy of your project on file for later updates or should you lose your copy.

Unfortunately unless you use a computer with the relevant software, you will not be able to view the files or make alterations. The main software packages we use are Adobe InDesign, Adobe Illustrator and Adobe Photoshop.

I can usually accommodate your rush job depending on how full my production schedule is. However, a rush fee may be added. Get in touch to find out.

I design everything from logos and brochures to websites. Please contact me to discuss your project and design requirements.

Every job is different and every deadline is different. Really you should allow sufficient time for the designing and proofing of your work. If your deadline is very tight, I will do my best to complete your work within this time. I will, of course, advise at the time of the work. I haven’t missed a deadline yet and don’t intend to in the future! 

Print Questions

Programmes such as Adobe InDesign, Adobe Illustrator and Adobe Photoshop are the best for creating the desired layout of your print. Of course there are many other programs you can use to create a file, but the most important thing is to submit your files as a print-ready document, so either as a .pdf, .jpg or .tiff. No other document type is suitable.

Please be aware that if you supply a native Microsoft file such as Word, Publisher, Powerpoint, etc., then the layout will probably not look as expected when printed. This is due to Microsoft changing layouts and fonts to suit each individual machine and computer setup. It's best to send through a print-ready PDF as explained below in How should I format my artwork?

• The safest file format to send your files to us is PDF. However, we also accept JPG or TIFF files.
• Your artwork should be of high resolution, preferably at least 300DPI.
• Please allow a 3mm bleed on all sides of your artwork. This is the margin that we need when trimming prints.
• Since we allow a 3mm margin for cutting your prints, we recommend not using a frame around the edges.
• Please make sure that all the text and crucial items on your artwork is at least 5mm from the edge of your design.
• Please convert all fonts in your artwork to outlines.
• Make sure your images are in CMYK colours (full colour), not RGB for example.
• You can save your artwork in both Windows or MAC OSX formats.

The final format you receive will be slightly smaller than the file you have submitted. Your delivered file should be given a bleed (border) of about 3 mm. Essentially this means you get the size of the print with an added 3 mm on all sides, giving us room to cut your custom print without worrying about annoying white borders. (For example: if you order an A5 format, the size of this is 148x210mm, so therefore the A5 file you send us, should be: 154x216mm.)

The printing and cutting processes have natural movement so using bleed helps to make your project look more as you expect.

CMYK is the colour spectrum from which full colour is constructed. At the base of full-colour are Cyan, Magenta, Yellow and Key (black). For our standard printing, it is essential that your file is formatted in CMYK colours and not in RGB colours (Red, Green, Blue). The RGB colours displayed on your monitor can in fact vary widely from the print colours (CMYK). Keep in mind that if you convert RGB to CMYK, the printing colour may vary slightly.

DPI (resolution) stands for 'Dots per inch '. It is a term used to describe how the quality and sharpness of an image is expressed. The higher the DPI (resolution), the more pixels there are and so the sharper the image will be. The resolution of web images is often 72 DPI, whereas the resolution of a file to be printed needs to be about 300 DPI.

It's always tempting to use pictures from places like Google Images. However, it's best to note that most of the images you see on the internet are too low a resolution to be used in printing.

Another consideration is the one of copyright; most of the pictures and logos you see on the internet will belong to someone. They may have spent a lot of money getting a photographer to take the shot, or paid a designer to create the image and would not appreciate you 'stealing' their work for your own purposes.

A major cause for this is that a screen uses RGB colours which in simplistic terms is light based colour. Printing colours are made up of CMYK or PMS colours which are pigment based colours. This usually accounts for colour differences.

If you have a particular colour you wish us to try to match, please bring in a sample. Printing isn't an exact science, but we can get it closer this way.

If you have any concerns or feel that your artwork is not suitable for printing, I can help recreate or fix it. Contact me on info@orangerevamp.co.uk with the details and I can give an estimate for this.